RED provides clients with expert fieldwork and consulting services using a range of telephone research techniques to better understand shopper behaviour. From measuring the shopper experience to helping retailers and brands develop more effective shopper marketing strategies and initiatives.
We help brands conduct shopper experience surveys to get a holistic view of the shopper using our CATI fieldforce, with timely and flexible data outputs, all managed by our experienced telephone research project managers.
Our aim is to give brands the necessary data outputs to better understand who their shoppers are, and we’ll obtain feedback on what they’re currently buying, where, when and why. Identifying opportunities and improvements at the shopper journey and store level. Both online and offline. We help clients measure and monitor performance over-time, understand customer service quality, test new shopping initiatives prior to rollout and capture the voice of the customer.
We can engage with different shopper profiles, based on specific attributes, obtain feedback about their in-store experience following a transaction and provide all the outputs in various file formats and if requested, using our online dashboard and reporting platforms. Helping clients access their insights with summary and detailed reports highlighting key drivers and actionable insights.