RED has been conducting B2C CATI research since 1997 and we have an unrivaled ability to deliver high quality consumer insights from both major and niche markets.
We guarantee a professional and intelligent approach when talking to consumers and we are experts in delivering a full suite of state-of-the-art quantitative research techniques, as well as custom-designed methodologies, that provide our clients with the insights they need to make effective decisions.
Our interviewers go through continuous on-site training and our experienced telephone centre managers use single platform CATI software solutions with integrated recording capabilities to ensure the highest level of interviewing techniques and etiquette are applied on every project. As part of the in-house training, all our telephone interviewers are trained to always refine their interview techniques according to IQCS principles and are assigned on projects based on their sector and with topic-specific experience.
We conduct B2C CATI surveys across the UK and internationally and our partner companies play an important role in studies that require languages that cannot be covered by our own fieldforce. All our partner companies work to the same standards we set at RED, always conforming to our quality standards and practices.
We also cover all aspects of CATI research studies including CATI programming, sample provision, recruitment, data processing, translation and transcription.