We offer real-time online focus groups (using text, audio, video, or all three) which allow participants flexibility and the opportunity to participate in a discussion from the comfort of their own homes or workplaces
Our service still facilitates the “brainstorming” dynamic that you get at an in-person focus group, where one participant’s comment sparks a comment by another participant and so on. This is made possible by using chat-based functionality, polling features and rich media capabilities.
Viewing or monitoring the entire online focus group session is possible using any PC or laptop from any location. This means that while participants engage in discussions, you are able to view conversation and discussions instantly.
You are also able to communicate with the moderator and like physical focus group facilities, respondents do not see these backroom communications. This enables greater opportunity to provide the moderator with additional questions for the participants to answer.
This is made possible using conference call meeting technology such as WebEx and GotoMeeting. Enabling online focus groups to be similar to traditional in-person groups, except all participants are in different locations.
When it comes to costs, online focus groups offer a more cost-effective way to conduct focus groups as they save the time and cost of travel including the hiring of viewing facilities.