Focus Groups

Whether you are concept testing a product, brand name or service, our focus group fieldwork service helps clients obtain in-depth understanding of consumer and business attitudes and opinions, and the key drivers behind them.

 

RED recruits high-quality, validated respondents for all types of focus groups and these can take place at a clients’ preferred location or at conveniently located viewing facilities.

 

We manage the entire process, from the initial recruitment of respondents, based on precise screening criteria, to providing guidance on stimulus materials and use, organising venue hire, and supplying moderators. We offer full service focus group management and can tailor the groups to a clients’ research requirements.

RED a has a skilled team of recruiters which will source consumers and business professionals, based on specific demographic, psychographic and firmographic criteria. We are also partners with leading panel providers, who have access to millions of B2C and B2B, which gives us the capabilities to recruit pre-qualified participants.

 

As a member of the Market Research Society (MRS) and the Association of Qualitative Research (AQR), RED adheres to their codes of conduct and follows strict quality guidelines at every stage of the research process, which means our focus groups are managed to the highest level of quality for our clients.

 

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