Case study: Ofcom

The Brief

Ofcom produce annual reports which examine children’s media literacy. These reports detail evidence on media use, attitudes and understanding among children and young people. As part of these reports, Ofcom commissioned RED to run a national representative, in-house tracking survey with children aged 3 to 15, and their parents.

Our Approach

We designed and launched a 2,000 national representative In-Home CAPI study, with children aged 3 to 15, and their parents.

Data Collection Methods

Our primary data collection method was In-Home CAPI.

Sourced and recruited 2,000 natrep children aged 3-15
100%
Completion of 2,000 nationwide interviews within 6 week timeline
100%
Supplied research data outputs for the Annual Ofcom Report
100%

What We Delivered

We conducted over 2,000 national representative in-home CAPI interviews, across England, Scotland, Wales and Northern Ireland, with children aged 3 to 15, and their parents, over a 6-week period. The questionnaire ranged from 25 to 60 minutes in length, dependent on the age group.

 

For the last 8 years, RED has been awarded this piece of work to ensure children and parents in the UK get the best from their communications services and are protected from scams and sharp practices.

 

The report can be found here: http://stakeholders.ofcom.org.uk/market-data-research/other/research-publications/childrens/children-parents-oct-14/

 

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